The Habits of Highly Effective Side Hustling Moms: Habits #4 & 5- Your Customer Is The Center Of Your Business Universe
Today we’re going to talk about the 4th and 5th habit in our Series “The Habits Of Highly Effective Side Hustling Moms”.
Watch the video version of this article: Habit #4 and #5 Video
We’re already half way through the series, but let’s back up a bit. Why are habits important? They’re important because we make about 35,000 decisions a day. And of those 35,000, a full 40% of them are made on auto-pilot, or by habit. This can be good or it can be really scary, depending on what type of habits you have!
WHY HABITS ARE IMPORTANT
Habits are really important because willpower is a limited resource. As our willpower diminishes over the course of the day, so does our ability to make good decisions. That’s why more crimes and sexual indiscretions like affairs happen at night-- it happens when our willpower is low and it’s easy to slip and make a bad decision.
So it’s really to our benefit to have many good habits, so that our “good” decisions can be made on auto-pilot and aren’t subject to our willpower.
THINK WIN-WIN WITH YOUR CUSTOMER AND WITH OTHERS IN YOUR SPACE
The 4th habit of highly effective side hustling moms is what I borrowed from Steven Covey—what calls ”think win-win”. Thinking win-win involves having what he calls an “abundance mindset”. An abundance mindset is just that—the belief that abundance is everywhere—that there’s enough to go around for everyone. It’s the opposite of the scarcity mindset, which is the belief that there’s not enough to go around, and that you need to get your piece of the pie or you won’t get your share.
Having an abundance mindset means you are always looking to create win-win situations with everyone and that you believe not just that there’s enough to go around for everyone, but there’s MORE than enough to go around. To be a highly effective side hustling mom, you need to always be looking for ways to create a win-win.
First, let’s discuss some scenarios of what is NOT a win-win.
The Win-Lose scenario happens when you compete and make others look bad in order for you to get ahead. You win at the expense of others.
The Lose-Win situation occurs when you let everybody walk all over you. They win and you lose. In these types of situations, you lack the courage to speak up for yourself to create a different outcome.
We’re all familiar with Lose-Lose situations. It’s like the analogy about the crabs in a bucket. If I (crab) can’t get out of the bucket, I’m going to pull you (fellow crab) down so no one can get out of the bucket! There are no winners here, only losers.
In all of those situations that we just discussed, when someone loses, you’ll find an underlying scarcity mindset. With the scarcity mindset, you believe that there’s not enough to go around. As such, there will always be a winner and a loser.
Steven Covey urges us to build a habit of thinking win-win instead. A win-win is finding solutions that work for everyone, valuing others’ and their opinions, and operating with the underlying belief that there’s more than enough for everyone. If someone else succeeds, it’s not at your expense because there’s enough for you too.
In your side business, how do you create a win-win? You do it by first giving value to people. In the online world, it’s being kind to others by offering something with no expectation of a sale or transaction. You offer value on a regular, consistent basis, and you build a strong foundation and relationship with that person.
PLACE YOUR CUSTOMER AT THE CENTER OF YOUR BUSINESS UNIVERSE
It’s also going over and above and exceeding expectations. It may cost you a little bit more in the short term, either monetarily or in time spent, but in the long term you’ll reap the rewards.
For example, when we moved out of our first house 10 years ago, I hired a carpet cleaning company to do a general cleaning of our carpets. The owner came in, assessed the carpets, and pointed out that we had a stain on the carpet in our nursery. He asked us what it was, and we told him it was an old coffee stain. He told us that would be difficult to get the stain out and would be an extra cost to even attempt it. I told him to not worry about it, and to just do the general cleaning. We knew how stubborn the stain was because initially, we had tried to get it out and eventually gave up.
When he was done, he showed us his finished work in all the rooms and brought us to my son’s room. He had scrubbed out the coffee stain and it looked brand new. It was amazing! And as he proudly showed us his work, he told us… “no charge”.
Many years later, we decided to have our carpets deep cleaned. Guess who I called? I hunted down that company’s information and called them back. I didn’t research other companies or price out the job. I called them back because they took the time, energy, and expense to build the relationship and trust up front. They created the win-win at the outset, and as a business owner, they gained a customer for life.
Being kind and looking for ways to wow your customers is a true win-win. When you are kind to someone and offer them value first, you open the doors to build trust with your customer. Your customer wins because they get the information and the help they need, and you win because (1) it feels good to be kind, and (2) you’re building the foundation for a relationship with your customer.
But this doesn’t only apply to your relationship with your customers. It also applies to other people who are doing business in your space. It’s really easy to get caught up in the comparison trap. For example, you may just be starting out, so you hop on Facebook and you see someone else killing it (at least, it seems like they’re killing it) in exactly the thing you’re trying to do. You think you’re defeated because someone beat you to it, so you give up early and prematurely. That’s a lose-win. You lose.
Or perhaps you’re online, and you’re tempted to bad mouth another online entrepreneur so that you can snag a client. This is a win-lose, where you win at the expense of someone else.
How do you create a win-win in this situation? Again, offer value to other entrepreneurs. Be helpful. Truly applaud their success. Collaborate with them, and you’ll may end up being part of a mutually beneficial relationship, just as you did with your customers.
So, in your side business, and in real life, make it a habit to look for ways to win-win.
SEEK TO UNDERSTAND YOUR CUSTOMER FIRST
Related to this is the 5th habit of highly effective side hustling moms, which is to “seek first to understand, then be understood.”
Here’s where we business owners go wrong. We get so caught up in our business idea that we become focused on trying to get people to buy into our idea. We overlook the fact that in order for our business to succeed, we need to give the customer what they want, not what we think they need and want, or what we need and want. That’s a big difference. In order to be highly effective, we need to understand our customer. So how do we go about understanding our customer?
First, you must know who your customer is. Create a customer avatar, or an ideal client profile, or whatever you want to call it. Then, do some research to find out where your client is hanging out. Listen to what they’re saying. What social media platforms do they frequent? What books do they read? Which personalities do they follow?
Then, figure out what problems they have. Can you solve their problems?
Or, if you’ve already built an audience, don’t let your attachment to your own ideas cloud what’s right in front of you. Ask you audience what they want, and help them to get to where they want to go. If you understand your audience, and you give them what they need and want, your business will be well on its way to being profitable.
To recap, Habit #4 is to think and look for win-win situations, and Habit #5 is to seek first to understand your customer.
To wrap up, I truly hope you found some value in this episode. If you’re just starting out on your side hustle journey, and need to start brainstorming ideas of how to use your talents and gifts, and get paid for it, grab my free guide to 50 Side Hustle Ideas For Working Moms by signing up below.
- February 2019
- Jan 17, 2019 10 Simple Tips: How To Choose Your Mommy Blog Name
- December 2018
- Nov 24, 2018 The Habits of Highly Effective Side Hustling Moms: Habit #3 - Put First Things First and Don't Let Others Control Your Time and Life
- Nov 19, 2018 The Habits of Highly Effective Side Hustling Moms: Habit #2 - Begin With The End In Mind (See The Finish Line)
- Nov 19, 2018 The Habits of Highly Effective Side Hustling Moms: Habit #1- Be Proactive (So You Don't Go Down the Wrong Path)
- Nov 14, 2018 25 Ways Working Moms Can Earn Side Money Right Now
- Nov 13, 2018 The Ten Step Side Hustle Start-Up Checklist
- Nov 7, 2018 Five Essential Audiobooks for the Working Mom Side Hustler
- Nov 6, 2018 The 10 Step Framework to Starting Your Side Hustle Biz (For Working Moms!)
- Nov 5, 2018 How To Stay Motivated At Your Day Job While Building Your Side Hustle
- Nov 5, 2018 Two Strategies You Need To Build Lasting Habits
- Nov 5, 2018 Know Your Personality To Build Habits That Stick
- Nov 5, 2018 Don’t Break A Good Habit: Use These Two Strategies To Stay On Track
- Nov 5, 2018 How To Deal With Failure and Setbacks In Four Steps
And finally, can you do me a favor and share this article on your social media channels or with a friend? I would so appreciate it if you would—I want to help as many working mom side hustlers as possible!