The 10 Step Framework to Starting Your Side Hustle Biz (For Working Moms!)

Mom Remix-Day 1 or 1 Day

Is it day one or one day for you? You get to choose.

There are some really good reasons why you need to start your side hustle.  I hope you’re here because you’re already convinced you need to start your very own side hustle.  I hope today is day one for you!

To level-set, my definition of a side hustle may be a bit different from others.  My definition is geared specifically toward working moms.  As working moms, not all opportunities to make money on the side are feasible given our day to day obligations, our schedules, and our desire to be there for our kids and family.  

So for me, a side hustle is something you pursue on the side of your 9-5 day job, can be built at home and on our own time, and has the potential to make some real side income.

Below, you can sign up to get my Guide to 50 Side Hustle Ideas for Working Moms. You won’t find stuff like driving for Uber and Lyft, housesitting, or dog walking in the Guide, because those types of gigs won’t work for us! And there has to be some real upside to the side business….no spending endless hours taking surveys for pennies and gift cards!

You may or may not know this, but I’m a serial side hustler.  I’ve failed at many of my side businesses.  The reasons I failed can be boiled down to two things:  I didn’t do my homework and research beforehand (watch my video on why this is important here), and I was scared.

Don’t be like me.

I’ve compiled the lessons I learned from my many failures into this 10 Step Framework To Start Your Side Hustle Biz.  Follow this framework and you’ll have an excellent foundation on which to build and earn money from your side biz.

Here is the 10 Step Framework to Starting Your Side Hustle:


Why do you want to start this side hustle?  Perhaps you already know why, but if you don’t, I strongly recommend you ask yourself these questions:  

“Why do I want to start this side business?  

“Why is it important to me?”

Here’s why you need to know your “why”.  Getting your side hustle off the ground and then to generate some real income will take effort, sacrifice and hard work.  Knowing your “why” will keep you focused on your end goal, and will help you to power through the tough times.

For me, this is easy.  My “why” is because I’m passionate about many things—I love creating stuff (you’ll see my Instagram posts throughout this article), I love helping people, I’m super good at coaching and motivating people, I feel super passionate about helping people find and do what they were put on this earth to do, and I can combine all of these things into a neat little package here by helping YOU.  

But my most powerful “why” is this:  I want to show my kids that the possibilities are only limited by you—the limitations you create and place upon yourself.  I want to show them, by example, that they should pursue what they love and are good at.  I want to show them that if you truly want something, you should go for it and not cut yourself off from the possibilities because you could possibly fail.    

I want to give them the nice house in the suburbs, the private school education, the resources to do whatever extracurricular and sports activities they want and to see and experience the world.  

That’s probably a lot more than you ever wanted to know, but for me, this is powerful.  It keeps me going when things get frustrating—like when no one signs up for my e-mail list, or when my offers go unnoticed in the sea of the Internet.  It keeps me plodding on, testing and refining, until I figure it out and get it right.

What’s your “why”?


This is a roadblock for many of us.  We’ve got the demanding 9-5, we’ve got kids and their activities.  So where on earth do you find the time to even think about starting a side hustle?

First, you need to figure out how much time you can allot to this side hustle.  You have to be committed to your vision and your “why” or you’ll never get it done.  You’ll also have to learn how to start doing the important things in your life, versus just being busy doing a lot of things.  Instead of trying to hack your way to more time, you need to learn a foundation and system first.  

If you’re ready to up level and if you’re ready to learn a system to focus on the truly important things in your life, I highly recommend you join my free 5-day training and challenge to “Get More Time In Your Life To Do What You Love”.  

Once you go through the challenge, you can see where you’ll have the time to work on your side hustle.   

But let’s be realistic here.  You’re a working mom and you don’t have a ton of time.  This is really important:  

Know that you’ll be building your side hustle in the fringe hours or on weekends.  Know that sacrifice will be mandatory.  Know that it’s ok to go slowly, as long as you’re moving forward.  And know that you can’t compare your situation to anyone else, and especially people with no kids and a day job.  

It’s simply not an apples to apples comparison.  Other people may have 8+ hours in the day, 7 days a week to get their businesses up and running, whereas you may have 3-5 hours a week.  Comparing your progress to what they’re doing is self-defeating and does you no good.  Don’t get discouraged when you see articles or posts about people who got their blogs set up in a day and made thousands of dollars in their first month.  In fact, the best way to avoid the comparison trap:  just don’t engage.  I make it a point to never read those articles.  

one travels far IG quote.png-rev.png


So, you’ve uncovered your why, you know where you’re spending your time and how much time you have to work on your side hustle, and you know how to prioritize your important tasks (you would have learned all of this in the 5-day free training and challenge.  If you’d like to join, go here).  

Next up is some deep self-reflection.  Ask yourself the following questions and journal your responses:

  1. What are my strengths?  

  2. What are my weaknesses?

  3. What skills do I have that I use at my 9-5?

  4. What skills do I have that I use outside my 9-5 (for example, volunteering, coaching, etc)?

  5. What am I passionate about?

  6. What are my interests and hobbies?

  7. What don’t I like about my day job?

  8. What kinds of work do I absolutely want to avoid?


Now is the fun part.  Look around and see what others are doing, either locally or online.  See what kinds of businesses resonate with you.  Do you like to write or be on camera?  Do you love technical details, like creating spreadsheets?  Do you love creating things with your hands?

Go back to your self-assessment questions that you completed in the last step. Where are there some direct connections with what you do at your day job?  What things could you do that you already have the skills and experience for?  What ideas really excite you?  Can you envision using your passion for something and translating it into a business?

If you opted in for our Guide (above), review the 50 ideas (and any others that you may have come across) and choose and highlight three of the best ideas for you.  

Now you’re ready for the next step.


Here’s where I had the major fail.  Instead of learning when things didn’t work out, I just kept on doing what I did and started businesses without researching them first!  

Don’t do what I did

Instead, do this work and research up front and avoid wasting precious time and effort by starting a business that has no real potential.

Compare your three ideas side by side with the following criteria:

  1. What is the profit potential?

  2. How long will it take to launch?

  3. Do I see this fitting into my lifestyle?

  4. Is there a demand for this product or service?


Refer to the comparison you did in Step 5.  Is there a clear frontrunner?  Is there one that you’re partial to?  

This is important—make a decision and choose the best one for you right now.  Don’t make a decision based on where you’ll be next year, or in a few years.  You need to move on things right now, not in a year or two.  

Don’t get caught up in analysis paralysis.  Make a decision, make peace with that decision and commit to it.  Then move on!

For a totally epic guide to 50 Side Hustle Ideas specifically curated for working moms, sign up below.


For this step, you should refer back to the research you did in Step #5, where you researched the demand and market for your idea.  Now that you have your idea, create your offer.  

First, will you be making physical products for sale or will you offer a digital product or some type of service?  Determine how you’ll price your products or your offer.  Some additional research may be required here—you’ll need to decide if you’ll price your offer by the hour, by the project, as a package, etc.  For physical products, you’ll need to factor in your time, materials, and what the marketplace is currently offering.  

Second, where will you set up shop (where will your “home base” be)?  Will you set up a profile as a freelancer on or will you be selling your products on Etsy?  Do you need your own blog or website? 


Here’s where you need to decide how you’re going to market your product or services.  You don’t have a business if you don’t have customers.  How will you attract them? 

Depending on what you decided in Step #7 above, consider setting up your social media profiles, as well as a blog or website.    For example, if your plan is to freelance on a site like or, you may want to set up a website showcasing your work to drive potential clients to.  

Once you’ve decided on your marketing strategy, get your online presence set up.  Get an e-mail address, set up a basic website, get systems and software in place, and set yourself up to accept payments.

Important Note:  It’s super easy to get caught up in perfectionism here.  I get it—you want the perfect logo, the perfect business name, a super polished website, and matching business cards.  You don’t need all of this.  You just need a MVP—a minimum viable product.  

If you put off launching until everything is perfect, you’ll never release it out to the world.  I struggle with this myself.  Here’s what helps me:  I think about getting grades for my work.  I remember a successful online entrepreneur saying that it’s ok to put out B- work.  Get your stuff to a B- level and go with it.  Your business will likely change and morph as you go along, so don’t get too invested in your initial offering.  


Now that you have a MVP (minimum viable product), it’s time to launch.  You might feel uneasy because you’re putting out B- work.  The fear and doubt begin to creep in. LAUNCH ANYWAY.  

Here’s one of my favorite quotes:

do something different IG post.jpg

If you stay safely in your comfort zone and don’t do anything different, you’ll get the same thing you’ve always gotten—which is staying in the same place and in the status quo.

That being said, start engaging, posting, publishing, and networking per the marketing strategy you identified in Step #8.  

Here’s the thing…the chances of you hitting it out of the park on your first try is not likely.  Keep going.  Remember your “why”, keep moving (even if progress is slow) and keep testing your offer and idea.  Remember when I said most of my side hustles failed?  I changed courses many times—this is the 5th blog I started!  Your side hustle journey will never be a straight line from Point A to Point B….learn to enjoy the process and keep testing, validating, and refining.


Once you’ve launched your idea into the world, you need to set goals for your side hustle.  Think about these questions:

  1. What are the three most important things to focus on in your business in the next 90 days?

2.  How will you accomplish this in the next 90 days?  Break down the three big goals.

Create timelines for accomplishing your big three goals.  Then, use the time management system to create your weekly and daily goals.  If you haven’t already opted in to join my 5-day free training and challenge, I would highly recommend doing so now (join here).  As a working mom, you’re going to need to know how to find the time to keep the momentum going in your side biz.

Alright, there you have it— the 10 Step Framework to Starting Your Side Hustle!  I wish you all the best in getting your side hustles off the ground!  If you found this article helpful, please share it with a friend or pin it to your Pinterest boards!


Jennifer Wilson