The Habits of Highly Effective Side Hustling Moms: Habit #2 - Begin With The End In Mind (See The Finish Line)

Habits of Highly Effective Side Hustling Moms
 

This is the second article in our series “The Habits of Highly Effective Side Hustling Moms”.

If you haven’t read the article for Habit #1, read it here.  And if you prefer to watch the video version of Habit #1, watch it on our page with our Video Series for Working Moms.

So where does the story go after I walked away from doing makeup? I was left, once again, to try and figure out what I wanted to do. Are you at this stage too? Are you wondering what kind of side business would be best for you to start?

That’s where Habit #2 comes in.  Steven Covey calls Habit #2 “Begin with the end in mind”.  What is your end goal?  If you haven’t thought about what you want your life and business to look like, I would strongly urge you to start that process. 

Think about it.  If you don’t envision what the end is, or what you want your life or business to look like, how will you get there?  It would be impossible to get “there” because “there” is totally undefined and unknown.  Defining the end goal gives you the ability to create a roadmap and a plan to get there.

Going back to my article and video about Habit #1, try to picture the opposite scenario.  Let’s pretend I went to the special effects makeup class and I’m now a successful makeup artist. I’m booked solid, getting paid oodles of money, and I’m being called to travel the world to do shoots, movies, magazines, and red carpet events.

Using Habit #2, I step back and look at the end.  Is this really living the life I want?

My answer would be no.  I’d be on a plane constantly, and my family and kids would be at home.  I’d be living out of hotels and missing out on their field trips, school activities, parent teacher conferences, sports, meeting their friends, sleepovers, birthday parties, family dinners…you get the picture.  This evaluation is going to be different for everyone.  But when I think about this as my end vision, I feel empty and sad.  The point here is that if I had thought about the end in the beginning, I would not have traveled down the makeup artist road.

Now, having learned this lesson, I have a clear picture of what I want for my business.  Do you have a clear picture for your business?

Why You Need to Begin With The End In Mind

There’s two powerful reasons why you should have an “end in mind”.  

The first is tactical.  Once you’ve clearly defined your end goal, you can then create your roadmap by “reverse engineering”.  This means that you work backward from your intended goal and you build out the plan and each step.

For example’s sake, let’s say you love to write and want to eventually brand yourself as a freelance copywriter.  You envision your own website with clients coming to you from word of mouth, and being booked out  a year in advance.  You’re charging premium rates because of your reputation for surpassing your client’s expectations.  

Since this is the end goal, let’s work backward.  Keep in mind, this is only a rough outline, but it should give you a good idea of how this all works.

END GOAL: HIGH END PACKAGES, CHARGING PREMIUM RATES

GET TRAFFIC TO WEBSITE VIA CLIENT TESTIMONIALS & REPEAT BUSINESS

DETERMINE MARKETING PLAN

REVISE/TWEAK WEBSITE TO REFLECT MY CURRENT OFFERS

GET TESTIMONIALS

GET REGISTERED ONLINE AND BID FOR JOBS ONLINE

START FREELANCING LOCALLY AND GET LOCAL CLIENTS TO BUILD PORTFOLIO

CREATE ONLINE PRESENCE (MVP) WITH WRITING SAMPLES

FIRST STEP: START PRODUCING YOUR OWN WORK TO SHOW TO PROSPECTIVE CLIENTS

roadmap.jpg


Now you have a plan and roadmap of what you need to do to get from Point A (starting out) to Point B (freelance copywriter making bank)!


Having a roadmap is vital so you don’t get ahead of yourself and start skipping foundational steps.  Most people want to skip ahead to the fun and exciting stuff—like creating a logo and a snazzy website.  But the roadmap will keep you on track. Once you’ve created your plan, it’ll be obvious what you need to do first.  In this case, you need to start producing your own work.  Only after you have a few samples of your work, then you can move to the next step to create your website and so forth. 


Visualize the Possibilities

 
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The second reason is that you get what you can see and picture in your mind.  Jim Carrey perfectly illustrates the power of visualization.  He told Oprah that in 1985, when he was broke and looking for work as an actor, he would drive up on Mulholland Drive every night and visualize directors being interested in him, liking his work and getting jobs.  He wrote a check to himself, for “acting services rendered” and dated it Thanksgiving 1995. It was for $10m dollars.  He kept it in his wallet, and just before Thanksgiving of 1995, he got the part in Dumb and Dumber for about $10m! 

Before you dismiss the visualization concept as too “woo-woo”, know that there’s some science behind it.  Scientists have found that the brain can’t discern whether or not what’s going on in the mind is real or not.  If it happens in the brain, it’s like it’s happening IRL.  

There’s a famous study where they split up a group of basketball players into three groups.  One group practiced free throws on the court every day for 20 minutes, the second group visualized shooting for 20 minutes a day, and the last group did nothing at all.  Unsurprisingly, the third group did the worst and showed no improvement whatsoever.

The amazing thing?  There was virtually no difference between the 1st group who practiced in real life every day, and the 2nd group, who visualized the practice.  They improved at almost identical rates!

Many top athletes use visualization.  Michael Phelps says he visualizes every potential situation in his mind, so when it does occur in real life, it’s like he’s done it before a hundred times.

So, visualization of the end goal for your life and business is a powerful tool that you should be using.  Why not borrow and use the tactics of the most successful people around?

To recap, the second habit of highly effective side hustling moms is to “begin with the end in mind”—to know and visualize what the end goal is and reverse engineer it to create your roadmap. 

What is your “end in mind”?

I hope you found some value in this post.  If you did, please share it with a friend or pin it to your Pinterest boards!  Aloha!







 
Jennifer Wilson