the working mom’s field guide podcast.
Pop in those earbuds and listen in to conversations with working moms and experts who can help us to live our best lives!
Previous Podcast Episodes
EPISODE 14: How To Structure An Online Course (or any Offer) for Maximum Engagement with Debbie Aurelius
On the show today, we talk to Debbie Aurelius of Peppermint Fish. Debbie is a professional communicator and specializes in digital communications.
Debbie talks to us about creating an online course. Although we don’t get into all of the technical details, we get into the process of how to think about the content and structure of building out your course. And even if you’re not building a course, her advice can be applied to any program or offer that you’re working on for your business.
If you’re developing any kind of program, offer, or course, and you’re struggling with knowing where to start and how to structure it, you need to listen to this episode!
On today’s show, we have a conversation with working mom Chloe Bass, whose overarching mission in life is to help others.
By day, Chloe works for an NGO ensuring food safety and empowering women around the globe.
After her son was born, Chloe was genuinely surprised by the lack of support and resources to help new moms with juggling their newfound responsibilities as a mom along with their 9-5 day job. She created her coaching side business, "Making Working Motherhood Work", to fill the void.
In this episode, I talk to Chloe about how she got the idea to start her coaching business, how she got her first client, her marketing tactics, how she got her first speaking engagement at a conference, and her #1 working mom hack!
EPISODE 12: USING BIG BRAND STRATEGIES TO MARKET YOUR SIDE HUSTLE BUSINESS AND PERSONAL BRAND WITH MARY CZARNECKI
Listen in to this conversation with Mary to learn how to market your side hustle biz like the big brands!
Mary has spent her entire career marketing for Corporate giants like Johnson & Johnson and WebMD. She takes the stuff she learned on-the-job and helps entrepreneurs market like a boss.
If you've ever struggled with not having a clear picture of who your audience is, identifying your ideal client but not knowing what to do next, and starting your personal brand by choosing color palettes and a pretty logo as the first step (hint: this is not where you should start), then you need to listen to this episode!
On today’s show, we’re going to explore five essential pieces of advice for working moms, and especially for working moms with a side hustle. I truly believe these are foundational and absolutely critical to your success!
We discuss how as working moms, we often operate with the mindset of time being scarce or non-existent because we're so busy! We discuss how to change our mindset regarding time and getting over the guilt of being a working mom.
Then, we discuss decision fatigue, self-care, and the reasons why developing the growth mindset is so important.
After her second child was born, Marlis, a Corporate R&D Manager with a Ph.D. in Biotechnology said “things really started to fall apart”. She was struggling to find a balance with all the things that go with being a working mom and felt like she was “succeeding in my career but failing as a Mom". She got angry.
On her journey to resolve her anger issues, she discovered the mindset that helped her to resolve her anger. This was the genesis of her coaching business, where she helps career moms to find a balance in an integrated work-family life.
EPISODE 9: Finding a Niche From Real Life Experience and One Simple Strategy to Build a Sleep Consulting Business with Rachel Turner
A few years ago, after getting her second child sleeping through the night before her maternity leave ran out, Rachel thought she could help others as an Infant and Child Sleep Consultant.
Rachel opens up about how she got her first client, how she plans her content calendar, and how she used (and continues to use) one simple strategy to build her business: she asks for things.
Listen to the show to see how asking questions has helped to build Rachel’s credibility as a sleep expert.
EPISODE 8: Challenge yourself to USE LIVE VIDEO TO Push Past Fear and Build a Mindset Coaching Business with Carina Groombridge
Carina is an Engineer in the Aerospace Industry and works a traditional 9-5 in the office. After she had her daughter, she realized she wasn’t passionate about engineering. She began searching for another career and eventually found Mindset Coaching!
Listen to the episode to see how she pushed past the fear of being seen on social media, which helped her to get visible and get her first client!
Episode 7: Getting Major Media Exposure and Creating a Global Resource Blog with Dr. Mom Stephanie Liu
Listen in to our conversation with family doctor Stephanie Liu. Stephanie initially started her blog as a means to provide a resource for her patients. In a few short months, however, her blog was discovered by major media news outlets in Canada, and now the goal for her blog has changed—she now wants her blog to be a global resource for families!
Stephanie has been featured on Global News TV (the equivalent to NBC in the United States) and in Folio.ca, an online news magazine (whose equivalent is the BBC in the United Kingdom) and has grown her Instagram account to over 5,600 followers!
Are you ready to start your own business on the side? Congrats!
You’re probably super excited thinking about the prospect of starting your own thing and making money from doing something you love and you want to get started right away. But there’s a couple of things you should do (five that we’re going to talk about), before embarking on your side hustle journey.
Listen in to this amazing interview with the fabulous and charismatic Event Planning Extraordinaire Natasha Bolden of Phenomenal Events.
Find out how she built a 6-figure event planning company from the ground up and how she manages her life with three side hustles (on top of her Corporate 9-5)!
This is an episode to listen to if you want to be entertained and inspired.
At some point in this journey of life (and side hustling), you will suffer from self-doubt. Some people call it imposter syndrome—you don’t feel like you’re good enough and you wonder to yourself “who am I to be doing this”?
On this episode of the podcast, Maria Halcumb of Literally Simple joins us to talk about overcoming her own self-doubt in order to launch her local tutoring side business.
episode 1: Reigniting a passion for fitness and creating a side Hustle business totally unrelated to your 9-5 day job with allison jackson
Listen to our conversation with Allison to find out how she reignited her passion for fitness, which led to her “light bulb” moment that she should turn her passion into a side business!
Episode 2: using the power of personal networks to build a marketing side Hustle business with lesley krone
Listen in as we dish with Lesley on her big dreams, how she got started in her local area, and how she got her first client! Take away some advice and get your local marketing biz off the ground today!
Find out how you can blast through four common mindset blocks that are holding you back from starting and growing your side hustle business!
Go to the Podcast Blog For All Episodes
Want to be a guest on the show?
Are you a working mom with a side hustle? Or did you start your biz as a side hustle (while working full-time) and you’re now doing the side-thing full time? Are you a mom + subject matter expert that can provide actionable advice to an audience of working mom side hustlers? If that sounds like you, let’s chat to see how we might work together!
Please schedule a time to chat below! I look forward to talking with you!